I helped create this new brand positioning campaign Philips used to revealed their new logo to all its employees and press with a 3D video mapping show projected on the façade of the headquarter building.

Before and after the big reveal Philips’ employees and other attendees were able to interact via Kinect with several staple Philips products and the building.

AMSTERDAM – Philips maakt het nieuwe logo bekend op het hoofdkantoor in Amsterdam. Foto Philips – Frank van Beek